In the 2012 Kelley Blue Book Brand Image Awards, Honda has won the Best Value Brand and Most Trusted Brand categories. American Honda's Exec VP of Sales, John Mendel was on hand to accept the awards yesterday at the 2012 New York Auto Show and was honored to accept these awards to which he believes points directly to Honda's core tenets. KBB's Brand Image Awards have an enviable position in the minds of in-market shoppers and KBB believes that Honda vehicles enjoy a decades-deep reputation as the smart choice in many of the categories it competes in. KBB also believes that Honda's superb resale value, exceptional quality and legendary dependability continue to make it an exceptional automotive value in the market today.
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