BREAKING NEWS: Honda to Unveil 2 Concepts in China

This may be the Accord Sedan Concept that Honda is debuting in Beijing on April 23rd

This may be the Asian/Australian Honda Odyssey Concept that Honda is debuting in Beijing on April 23rd

Honda is set to unveil two major vehicles in Beijing, China. These two vehicles are part of Honda's grandiose revitalization for the brand in China as it prepares to launch 10 new and full-model-change vehicles from 2013-2015. Honda wants to double its 2011 sales by 2015. Honda is now committed to equipping every model sold in China by 2015 with its patented Earth Dreams Technology and as a result, each of its new models will be tops in fuel efficiency and performance. As part of its revitalization, Honda will be unveiling the CR-Z, Insight and Fit Hybrid to Chinese consumers with preparations of building local plants in China to produce these hybrids and reduce shipping costs. 

Acura China will also benefit from this announcement with the new NSX to be launched in China along with the introduction of the ILX, RDX and RLX models to Chinese consumers. Acura will also specifically equip local Chinese vehicles with smaller engines where the demand continues to grow for fuel-efficient and small engines. All Acura engines will be revamped by the end of 2015 to bring the latest advanced technologies to Chinese consumers. 

Along with enhancing current products, Honda is also looking at establishing a Honda design studio in China. This studio will be able to strengthen Honda China and enable Honda China to produce local products that exceed the expectations of customers in China. And of course, Honda is also looking at ways of incorporating local supplies and parts/components into its Chinese vehicles to increase cost competitiveness and increase its support of local industries. Some of this will be achieved with Dongfeng Honda's second plant to be utilized by July 2012. Meanwhile, Guangqi Honda is set to expand its operations into a third line and is aiming for production on this line by 2014. 

Of course, a revitalization isn't without word-of-mouth and Honda will begin a new brand communication campaign in China with the tag line meaning "a new future will be carved out when Honda takes new actions together with its customers." Acura's new tagline will suggest that Acura vehicles put the central focus onto customers and will provide each customer with the joy of becoming one with the vehicle and the freedom of maneuvering at the will of the driver. Acura will put the focus onto the customers and strengthen their already well-established customer service by providing specialized services. 

Acura China and Honda China's revitalization begins with the Beijing International Automotive Exhibition which starts April 23, 2012 to the press, April 27 to the public until its closing on May 2, 2012.