Honda's American President and CEO, Tetsuo Iwamura is expressing his discontent towards the falling Accord sales in the US. He says that the flagship Honda model has not been satisfactory because of continued inventory problems of the most popular trim levels of the Accord. Honda says that it is working on the inventory problems that have plagued the availability of the Accord since the triple-disaster in Japan last year. In March 2012, US consumers bought only 26 771 Accords compared to 31 533 Accords in the same time period last year.
Honda believes that distribution of popular trim levels between dealerships was the main cause for this fall but does believe that a new 2013 Accord coming this fall would also address the sales issue.
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