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Monday, May 14, 2012

Honda Australia Catches Up


Honda Australia has certainly not endured a positive few years in the land down under. Dogged with already low sales prior to the Thailand floods, inventory of Honda's models went to next to nothing by the end of last year. Last month, it only sold 8 Accords compared to 224 the year before along with 1 sale of the City sedan and 21 sales of the CR-V. In a country with an excess of 20 million people, that spells near disaster. In order to put Honda back on the map, the manufacturer plans a slate of new offerings in the next 12 months including the new Australian Civic hatchback pictured above by mid-June and the introduction of the new CR-V by the end of the year. Diesel will be added to the CR-V lineup by next year, the Jazz Hybrid is set to debut this fall and Honda's next-generation Accord will hopefully plug the drain on sales. Honda Australia expects the supply of all models to return to normality in the next few months as the first shipments of Thai-built CR-Vs and Civics will arrive this week. Unfortunately, the vehicles will only be available in white, black or silver for now to fast-track production. 

However, you the consumer takes advantage of this situation with Honda reducing prices on most of its models to attract buyers. The Honda Accord sedan gets a price cut of 13% with the City sedan being reduced by $500 while the 2012 model is a face lifted model with a new front and rear end and new interior design. 

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